Bespoke SEO Automation

I forge the tools that make your SEO team unstoppable

A decade in iGaming SEO. Now I build custom automation that turns your team of 5 into a team of 15. No generic SaaS. No off-the-shelf solutions. Just tools built exactly for how you work.

Let's talk How it works

About

Veteran of the trenches

I've spent over a decade in iGaming, and I've sat in every seat. Freelance SEO. Consultant. Writer. Site manager. Team leader — I led a team of site managers and SEOs at one of the largest companies in the affiliate space.

I've been in the room for affiliate site redesigns, worked shoulder-to-shoulder with dev and design teams, and felt every pain point from content bottlenecks to technical debt to the endless algorithm whack-a-mole. I know what slows teams down because I've lived it.

Now I build bespoke automation that solves the problems I spent years dealing with. Not generic tools that everyone else has — custom solutions tailored to your specific workflows, your team, your edge.

I work with a handful of clients on retainer. I build your automations, maintain them as SEO evolves, and stay on call when you need me. You get a fractional head of SEO tooling without the headcount.

10+
Years in iGaming SEO
Custom-built, not off-the-shelf
1:1
Direct access, no account managers
24/7
Monitoring & maintenance

What I build

Automation that actually fits

Content Pipeline

Automate briefs, outlines, optimization checks, and publishing workflows. Your writers focus on writing, not wrangling spreadsheets.

Technical SEO

Crawl automation, log analysis, indexation monitoring, and alert systems that catch issues before they tank your rankings.

Competitive Intel

Track competitor moves, SERP changes, and market shifts automatically. Know what's happening without manual checks.

Reporting & Dashboards

Custom dashboards that show what matters, updated automatically. No more monthly deck assembly marathons.

AI Integration

Leverage LLMs intelligently — not to replace your team, but to multiply what they can do. Built for your specific use cases.

Whatever You Need

Got a workflow that's eating hours? A manual process begging for automation? Let's talk. If it can be built, I'll build it.

How it works

Simple, ongoing, yours

01

We talk

You tell me what's slowing your team down. What's manual that shouldn't be. What keeps breaking. I've probably dealt with it before.

02

I build

Custom tools and automations designed for your exact setup. Not a generic product you have to adapt to — something that fits how you already work.

03

I maintain

SEO changes. Algorithms shift. Your tools stay current. I monitor, update, and adapt everything as the landscape evolves. You stay focused on execution.

04

You win

Your team outputs more. Manual work disappears. You gain an edge your competitors can't just buy off the shelf.

Get in touch

Let's build something

I take on a limited number of clients to ensure I can actually deliver. If you're serious about automating your SEO operations, reach out. No pitch decks, no sales calls — just a conversation about what you need.